One of the challenges of long winters, in Montreal, is access to fresh produce.
The founders of CYCLE ALIMENTERRE have been working on creating and improving access to fresh local, and affordable produce that reduces our carbon footprint, creates local opportunities for employment, and retains capital into our local economy. It is the business building aspect of fresh food production that garnered interest from Parallel Development. Moving CYCLE ALIMENTERRE's production operations indoors for 6 months of the year proved to be quite challenging - faced with the loss of commercial space, or unreasonable expenses for a promising startup. Enter our business experience paired with Social Innovation. By partnering with a local retailer, CYCLE ALIMENTERRE was able to develop local business distribution, as well as create a working environment within literally steps of their customers. How? Creative financing was the foundation for this initiative. A leasehold improvement, in lieu of rent, contract for this startup business allowed for the reasonable installation of required equipment (lights, ventilation, washing and packaging station) in an otherwise unused section of commercial space. The equitable exchange was essentially the extension of creating a working retail space (office, working, sink and electrical inputs) for the pro-bono exchange of commercial rents. This allowed the group to focus on improvements and market development - instead of worrying about commercial rent expenses at a critical point of startup. By sharing the invested development of viable commercial space, and filling it with a productive client, both sides benefit from gaining a market base, and a solid market supplier. As of November 2016, CYCLE ALIMENTERRE was incorporated as a Workers CoOperative under the guidelines of the province of Quebec. You may contact them as to where their fresh greens are available. Often times, we are asked to consult on fundraising projects - usually on short notice, and sometimes in dire circumstances.
In this case, we were in discussion with WOMEN ON THE RISE, and were able to uncover an asset that the organization had created many years earlier -- a community cookbook of tried and true recipes from previous group attendees. The last printed copy was discovered on a bookshelf in the office, a legacy of tastes and community passed forward to the present day. The challenge was to reformat the book from 8x11 and spiral bound (quite costly to reproduce) to a friendlier and more versatile format that the organization could use in ongoing fundraising efforts. We were able to revise, update, and reissue the cookbook in an easier to use eZINE format, just in time for Valentines' Day 2015. Portable, legible, and readily available -- I would encourage you to contact WOMEN ON THE RISE for your copy today! |
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